Producing the Practical print catalog (fall 2017)

tag #PrintCatalog

Deadline September 20th – the September New Moon


We compose this catalog in on our print application

http://www.speaktomecatalog.com/db/catalog.php

which “should” be gated so others cannot access.


#1 …

denise chooses the products and
places them on pages 1-12  1-16 (denise added an extra print sheet this year)  ← #done 


#2 …

generate XML for  print job use gen_print_xml_files.php?niche=p  ← #done 

Fix parsing errors.   After generating stroy_and_pictures.xml (above), special caracters must be removed from the data via db.  The file is best audited by viewing the XML file in a browser, Firefox will indicate exactly where the errors be.   apparently my famous “...” cannot be used in our product descriptions … they make a character type which when copied from here to speaktomecatalog db barfs when it gets into an XML file.

So edit out all erroneous “copied” character types so that the XML file validates ← #done
 
#aside: niche “p” contains only the practical products not the fun novelty ones.  this is the only print catalog that we have produced for the last couple of years.
 #SeeAlso “New Print Catalogs by Niche”  and  “targeting our paper advertising
perhaps more in niche,print … lots of old history to shuffle through to see what actually happened and stuck.  but this does not need to be done right now … er, hopefully.
 

#3 …


#4 …

Joson dinks and puts the high resolution pictures in CYMK in our shared Google/My Drive/picture
That directory should sync to my local Google Drive/picture.

Currently they look in sync.  ← #done 
But if they were not i might have to download.  ????

#5 …


load the last inDesign file from it’s google drive directory and #SaveAS in the current one just created in step #3 above.  Old directory will probably be in File/Open Recent.  
in 2017 new cataloged was saved to
My Drive/print projects/PT 2017-09.indd ← #done 

#5a …


4 pages were added in the middle of the document turning the 12 page catalog into a 16 page catalog

← #done

#6 Replace old XML structure with new one

You can see the old structure by clicking View/structure/show structure.

To replace it with the new structure click File/Import XML and let the options show the same as in this picture, and click OK.   The new pictures and text will replace the old ones in their respective slots on the pages null
← #done 

#6a  Adding pages and products on a page that were not present in old catalog


add pages 7 – 10
 

#7 Now review all the pages and products. 

  1. Move things around in the app → http://www.speaktomecatalog.com/db/catalog.php
  2. Make changes to the product text in → http://www.speaktomecatalog.com/db/
  3. Export the new XML file with → gen_print_xml_files.php?niche=p
  4. ftp the XML file back to the local drive with the FTP profile “Print Catalog XML”
  5. Import the revised XML file in the document with “File/Import XML”
… repeat →

# 8 Dink pictures

Your basic dink is ...
  1. select the picture
  2. click fit frame to content
  3. click fit content to fram
  4. move with just arrow keys to new position
  5. maybe do 3 & 4 again

# 9 Review performance of last year’s coupon

see database – online orders only were recorded here
would need to check records in Tome to find phone orders
Count of use of code “PRINT1” in Tome yields: 

15 orders @ $10 each costing us $150 and yielding something in excess of $750. 

the exact gross is more because people did not just order $75 but would take too much work to calculate.

after review by denise the coupon will be 

# 10 Choose a printer

# 11  Spellcheck the whole document within the #indesign 

#12 Output a pdf file on GoogleDrive

      Instructions → File/Adobe Presets/[High quality print] 



←  viewable now



#13 review products & prices with denise

       can be done direct from PDF.  (no need to print)
 

#14 Make corrections in file or db and regenerate as above.  

    final changes  ← 
    export new pdf  ←

#15 Output Black & White version for press


      In File/Adobe Presets/[High quality print] 
      Output tab:
           Color Converstions : Convert to Destination
           Destination: choose Dot Gain 30 %

← 

 

#16 Send job to press  via email attachment

     Send job to YourTown press via email attachment 

     Recieve proof back in private email and go ok it here
     and my response here

     Okay proof and wait for YourTown Press to print job and send to eagle mailing  (4 days)

#17 Generate the mailing file in Tome

*Niche mailing of practical borshire
* count is 6108 before selectivecoding when date was {^2013-01-01}
* after codeselectivemail.prg counted 6427 up to {^2013-01-01}
* moved date up to {^2013-04-01}
* 6256 sent to mailing house 10/11/2016
thismail="#u"
set filter to;
        (empty(media) or "p" $ lower(media));
        and not "x" $ code;
        and not "x" $ media;
        and empty(country);
        and not empty(zip);
        and "p" $ lower(comment);
        and not "$" $ comment;
        and statusdate>{^2013-04-01}

Wait for them … wait for them …  ←